The Kenyan Community Centre for Diaspora Kenya, known as Kenya Messenger, has proven to be a catalyst for the country’s export sector.
The center has become a hub for invaluable in-market knowledge and unique opportunities, playing a crucial role in supporting Kenyan exporters to tailor their products for diverse markets.
The collaborative efforts are actively diversifying the nation’s product range, paving the way for innovative approaches in various markets.
Ms. Floice Mukabana, Acting CEO of the Kenya Export Promotion and Branding Agency, in a statement released by the Agency emphasized the significance of engaging the diaspora community and leveraging their resources, connections, and knowledge.
“Engaging the diaspora community and leveraging their resources, connections, and knowledge is pivotal. This synergy enables Kenya to significantly expand its export reach, strengthen the Kenya brand, and ultimately drive economic growth while garnering global recognition for Kenyan products,” Ms. Floice Mukabana, Ag. CEO (Released on X).
The partnership according to the agency is to drive economic growth by garnering international recognition for Kenyan products, marking a pivotal step in the country’s journey toward becoming a prominent player in the global market.