Ghanaian envoys have been urged to use their influence to promote Ghanaian exports abroad.
Dr. Afua Asabea Asare, the CEO of the Ghana Export Promotion Authority (GEPA), made the remark during an orientation session for five newly-appointed ambassadors on June 22, 2023, at the Ministry of Foreign Affairs in Accra.
GEPA’s presentation on ‘Promoting Ghanaian Exports Abroad’ highlighted its mandate to develop and promote Ghana’s non-traditional exports (NTEs) to achieve the National Export Development Strategy (NEDS) target of raking in 25.3 billion dollars by 2029.
Dr. Asabea Asare urged the ambassadors to use their missions to provide relevant information about the export potential of Ghanaian products and services.
George Danquah Ameyaw, Director for Marketing at GEPA, called for a collaborative effort to position Ghanaian products in the global market through the hosting of business events abroad.
He said GEPA will continue to work with Ghanaian missions abroad to open Export Trade Houses for the promotion of Ghanaian goods and services.
The ambassadors, who were commissioned by President Nana Addo Dankwa Akufo-Addo on Wednesday, June 14, 2023, are Mr. Samuel Yao Kumah (Australia), Ms. Doris Adzo Brese (Czech Republic), Mr. Mohammed Habib Idris (Kuwait), Mr. Kingsford Amoako (Liberia), Mr. Mark Michael Entsie (Libya), and Mr. Alex Owiredu Adu (Niger).