The Nigeria Customs Service (NCS) wrapped up its transformative Reputation Management Campaign in Zone ‘D’, Bauchi, marking the completion of a nationwide initiative aimed at bolstering integrity, public trust, and service delivery.
The campaign, held at Zone ‘D’ Headquarters, brought together officers from area commands to reinforce the NCS’s commitment to institutional reforms.
Acting Zonal Coordinator Comptroller Musa Binga, represented by Comptroller Matawalle Ibrahim of the Bauchi/Gombe Command, delivered the keynote address, praising officers for their engagement and urging them to integrate the campaign’s lessons into daily operations.
“Reputation is not an afterthought; it is an asset,” Binga emphasized. “As custodians of national integrity, every officer’s conduct shapes public perception of the Service.”
Assistant Comptroller Abdullahi Maiwada, the National Public Relations Officer, opened the event, highlighting the campaign’s focus on embedding professionalism, transparency, and accountability across all levels of the NCS.
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Officers participated in intensive training on social media ethics, stakeholder engagement, and public service, describing the sessions as practical and timely for countering misconceptions and enhancing the Service’s image.
In closing, Deputy Comptroller Administration of Borno/Yobe Command, Adamu Mohammed, stressed that the campaign’s end marks the beginning of sustained action. “This initiative must shape our culture, decisions, and public interactions,” he said.
Under the leadership of Comptroller-General Bashir Adewale Adeniyi, MFR, the NCS has now rolled out the campaign across all operational zones, solidifying its reform agenda.
The Service reaffirmed its vision to build a modern, transparent, and professional Customs administration that aligns with global standards and prioritizes Nigerians’ trust.
