The Executive Chairman of the Federal Inland Revenue Service (FIRS), Zacch Adedeji PhD has unveiled the new FIRS slogan at the Headquarters on Thursday May 23, 2024.
He remarked that the winning slogan “Simplifying Tax, Maximising Revenue” was a result of the Buzzword Initiative which was meant to key into the customer-centric vision the new FIRS has embarked on.
Following the need to create awareness and build consciousness, the buzzword competition is aimed to achieve the following objectives;
1. To create a phrase that is catchy, memorable, relevant and reflective of our vision, mission and core values.
2. To promote inclusiveness in line with our core values of “Collective Responsibility”.
3. To display the FIRS’s brand’s identity of a customer-centric organisation.
4. To open the space for FIRS to cultivate an internal culture and external perception that impact positively on revenue generation.