Acting Chief Executive Officer (CEO), Floice Mukabana, has led the Kenya Export Promotion and Branding (KEPROBA) team in hosting Olivier Musafiri, the Project Manager for TFO Canada’s Women In Trade Project a partnership project funded by Global Affairs Canada.
The meeting was in preparation for the upcoming buyer’s mission, a crucial opportunity for SMEs to engage with potential buyers, foster partnerships, and showcase the unique offerings of their companies.
The project aims to contribute to inclusive growth by increasing the number of women (and men) from developing countries involved in international trade as exporters and by enhancing the share of exports generated by women-led Small and Medium Enterprises (SMEs).
The Agency will conduct preparatory meetings with SMEs in the agro-food sector from January 22nd to 23rd, leading up to the buyers’ mission scheduled for April/May 2024.