Brand Finance a leading independent brand valuation and strategy consultancy has ranked the top 10 African countries in the 2023 Global Soft Power Index.
The index measures the strength and appeal of a country’s soft power assets, including its cultural heritage, education, governance, and global reputation.
In an announcement during the annual Global Soft Power Summit, held in London, England, on March 2, Egypt, South Africa, Morocco, Mauritius, Seychelles, Tunisia, Rwanda, Algeria, Ivory Coast and Ghana, respectively, are the top 10 African countries in soft power according to the world’s most comprehensive research study on perceptions of nation brands – the Global Soft Power Index.
Brand Finance suggests that The Global Soft Power Index incorporates a broad range of measures, which in combination provide a balanced and holistic assessment of nations’ presence, reputation, and impact on the world stage.
These include: familiarity or national brands which people know, and have mental availability of, reputation, where they ask about the strength of a country’s positive reputation globally, influence or the degree to which a nation is seen to have influence in the respondent’s country as well as on the world stage, and finally, the performance on the core eight soft power pillars.
The eight core soft power pillars are business and trade, governance, international relations, culture and heritage, media and communication, education and science, people and values, as well as a sustainable future.
According to Brand Finance, more than 111,000 interviews were conducted across the 101 countries surveyed.
This included most of the 121 nations included for assessment of the Global Soft Power Index, with the exception of countries which are either very small or where online surveys are challenging.
